Peer's export data can still be used in such way!

Release time 2020-04-03 10:12:07 107 times viewed
When everyone uses customs data, the starting point is usually different. Some use customs data to develop customers, while others use them primarily to monitor peers and the analyze industry, thus extending many different ways of using them. And because the focus points are different, different people can get completely different information from it. How to achieve peer monitoring through the data query platform to help us develop customers?

the customs data section, we can directly use a number of conditions to search, such as transaction date, product keywords, supplier names and so on. For example: Trading date We select the most recent year's import data, and then use the product led light to search.

 

As for the supplier name, with the known peer company name, direct search on it. If not, you can search based on the region where your company is located. The enterprise names of Chinese suppliers will generally be marked with geographical identification, international trade, etc. when applying for the record. Some of the export of enterprise foreign names and Chinese names are consistent, this can be used when searching. The status of companies registered with different English names here is not to say. So, here we will casually use an area to search, such as: ningbo (note in English). 



After the search, we can see the original data of the transaction of Ningbo peer companies exported to the United States. We can see the corresponding data under different form labels, including arrival time, product description, HS code, traded cargo weight, quantity and other data information.



Looking at the details of the transaction, we can see which local companies in Ningbo are supplying U.S. customer companies. In a way like this, monitoring peer-to-peer transaction data, analyzing the data to see if there are any suitable customers to develop, not only skips the steps of screening from a large number of customers, but also targets a group of customers who are concentrated in a geographic area.



Different competitors compete with each other in different ways.

Dislocation competition.
First, find three or four competitive counterparts as the target. For example, you are a factory, the other side is a foreign trade company, this time you through the customs data to see these competitors customers, analyze what advantages you as a factory can take customers, give full play to their advantages, so that "people have no I have, people have me excellent, people excellent I new", this is the dislocation competition.

For example, the other side is a foreign trade company, you are a product factory, customers may need to purchase a variety of products, orders a lot, product types of origin is also more concentrated. If your location is in the product concentration, there are manufacturers to do related products around, then you may as well put the order next, if you could not do that, you can find a nearest factory to arrange orders. For a client company like this, we can think about it. It's also a way of dislocation competition. Including some customers to purchase a relatively single type of products, these customers we can use customs data to analyze, looking for opportunities to cut into.
(Tips for Distinguishing Company Types: Some company names have Foreign trade, International trade, Import, export...and you can see from the company name that it's a trading company.) Of course, it's best to do company background checks. )

Parallel competition
Parallel competition is broadly understood as: we are different from our peers and can offer different kinds of products to meet the same needs of our customers.

A lot of enterprises are located in the provincial capital city, the focus is to find out a few companies with similar scale strength, and the data of the use of peers to analyze. They can do down the customer, your development of customer success rate will not be low. From among the local competitors who export this kind of products, choose a few that are similar in size to ours or a little weaker than yours. If we want to make the other side's customers come over, no matter through our professional degree, product development ability or price, we can try to develop and cooperate with these peer customer companies.

Peer's export data can give us some information, like looking at the customer's procurement volume accounted for 60%-70% of the export volume of competitive peers. Assuming that we and the competitive peer strength is comparable, you will find that we have a great advantage to win this customer company by seeing data, and which may be developed is a large order if their strength is weaker than ours. We can also retreat to the second, choose the purchase volume of lower customers to do that.