We need to have the right understanding and view of customs data, coupled with the right and efficient use of methods so that continuously develop the new customers getting what so-called "input return."
Correct understanding and perception
The data with contact names and mailboxes are from the original customs data. In some countries, the bill of lading data disclosed does not have a contact name and email address. There is at most one phone number and address on the bill of lading, which is used for customs clearance and delivery. This is also the reason why foreign trade friends see that some contact methods are incomplete.
From the perspective of using data development, if it only shows the company name of the buyer and no contact information, then why are there still many foreign trade companies and people who do SOHO in foreign trade business, they will choose to buy and use such data? In fact, customs data does not provide very accurate and detailed contact information, which allows us to develop customers through this channel. If you tell the buyer and contact information, you can get very accurate purchasing contact information as long as you invest some costs. The sooner you buy and use customs data, the better your business will be. Buyers have established contact very early, and that's fine with you!
"Customs data without contact information is useless!" "Information is incomplete, how to contact development customers?" Many foreign trade companies and salespeople will realize it. And the big reason is that they do not make good use of these data. Many companies just followed a development routine. After getting the data, they first searched according to their company's products and aggregated the matching importers. Then use software tools to go to Google to crawl various mailboxes, and then send out template development letters in bulk. This simple and rude development method has no effect, it only shortens your time to acquire and screen customers. After all, using customs data doesn't mean that it increases your success rate in developing customers.
Let's first compare the difference between customs data and Google development customers.
Google found potential target customers through some keyword combination programs and some search plans, but which of these customers are being imported and you will not know if you don't do some analysis. You don’t even have enough information to support it, and you can’t analyze it. So with Google you may want to record these potential customers you have found, and then go to the customer ’s website one by one, roughly analyze the product information, business scope, etc., if you think it is appropriate to go to the fine, send an email in general to cover it up.
Development in this way by Google can only be screened. However, customs data is different. Its biggest advantage is that it does not require you to screen. The companies in the data themselves are real, real buyers, they are the customers who import these products and have a clear import record. So, the customs data only help you to obtain some data sources and do some screening work for you.
Correct use method
Customs data does not provide very accurate and specific purchasing contact information. On the one hand, although it has increased the difficulty of our development, it is precisely because of this that it gives us space to use and play. Therefore, it is necessary to properly treat and use customs data, supplement it with the correct method, and then persist in using it in order to obtain continuous results.
First of all, it is very important to check the contact information, which can be said to be one of the focuses in the development of customs data. However, due to the incomplete characteristics of contact information in customs data, and no contact name, position and other information, we need to verify the validity of the mailbox, so these contact methods can be viewed and referenced as a piece of data. We still try to find the purchasing contact information of the buyer by ourselves. (Use some tools like Google to find)
Then comes the development workflow. When contacting customers, find a good entry point, and then write a development email or telephone communication. It is best to try to establish a preliminary contact with the customer. This entry point is very important, because buyers in the customs data who continue to purchase throughout the year, the supply relationship is stable. If you fail to find a good point to cut in, in fact, if the other party is interested, which is hard to say.