What are the influencing factors for foreign trade enterprises to choose long-tail keywords?

For some foreign trade companies or individual SOHO, how to build and make their own English website is very important. Among them, doing search engine optimization will involve a very important skill-choose long-tail keywords.



Now some B2B platforms will require users to publish products frequently. This is actually for companies to help them and create a large number of web pages containing long-tail keywords. For example, if a customer searches for the name of a product in Google, and if the B2B platform wants to get a better ranking in the search results, then the way he gets the ranking is to rely on long-tail keywords to expand the volume.

In fact, the biggest factor influencing the effect of long-tail keywords of an enterprise is the amount of web pages included. Similarly, if a customer searches for a certain product on Google, if the company has enough listings to rank in the first few pages of the search results, then the effect of long-tail keywords can be fully reflected. Of course, this is also divided into large and medium-sized websites and small business websites.

Large and medium-sized websites VS small business websites
For large and medium-sized websites, the scale of the website is large, there are many product content channels, and the volume is large. The number of long-tail keywords contained therein is huge. Obviously, long-tail keywords have brought more than half of the traffic sources to these large and medium-sized websites, which can be said to be the main force of website traffic. At this time, the effect of long-tail keywords is very obvious, which has brought great traffic. Therefore, for large and medium-sized enterprises, doing a good job of content and long-tail keywords and increasing the number of sites included are a key means of increasing traffic.

For corporate English websites, like our smaller websites, the effect of long-tail keywords is naturally inferior to that of larger websites. First of all, due to the difference in the number of long-tail keywords, large and medium-sized websites may rely on long-tail words every day to bring 20,000-30,000 visits, while small business English websites can only bring dozens of IP visits a day. In contrast, it can be seen that small-scale companies do long-tail keywords for English websites. On the one hand, there are not a large number of long-tail word pages included by Google as the basic support, and there is not enough volume included. It is difficult to exert the long-tail effect.

It can be seen that the effect of long-tail keywords is quite limited for small-scale enterprise websites, so if the enterprise wants to obtain as many enquiries as possible on its English website, it is recommended to divide part of the energy and time, put it on your company's English website, and find a way to output some content to increase the richness and inclusion of the company's website. Only in this way can small-scale enterprises gradually increase the effect of long-tail keywords on their websites.

Of course, we can't generalize the quality of long-tail keywords.

Products and customer groups
The effect of long-tail keywords is good or bad. In addition to the above-mentioned volume, there are two more important influencing factors:
One is the product. If the products made by the company are relatively unpopular and low in competitiveness, this time the effect of doing long-tail keywords may be quite good.

The second is the main customer group of the enterprise. For example, if the customer of the enterprise is a professional B2B buyer. When they search, they generally don’t use particularly long keywords to search, and may use more accurate product keywords in the industry to search. In this case, the effect of long-tail keywords made by companies may not be so good. If the enterprise's customers are scattered end customers, that is, the end consumers, choose more long-tail keywords that consumers like to use, and you may receive some good results.

So under what circumstances, what long-tail keywords are used, for example, select and arrange some long-tail keywords on your company's English website, or choose long-tail keywords when publishing some products on the B2B platform, which is need to try and practice according to the specific situation.