How does Google search find customers to filter out domestic counterparts?

Release time 2020-08-03 09:31:32 192 times viewed
When we use Google to search, we enter keywords such as products, product categories, and industries,etc. In the indexed page results, many domestic company websites that do the same industry often appear, not what we want to search. So are there any good ways for us to exclude these peer websites when searching?



Search command
First, we can use Google's search instructions to exclude.

One is to use the site command to limit the search domain name, that is, when entering the keyword search, add the domain name suffix commonly used in other countries, such as us (United States), .uk (United Kingdom), .de (Germany), etc. Because the role of the site directive is to limit the web pages of different types and countries by limiting the domain name of the website. These websites that end with the corresponding country domain names must be foreign websites.

The second is to use the intitle command to limit the search company name suffix, that is, when entering keywords, combining with the company name suffix commonly used by companies in other countries, such as lnc/LLC (United States), PLC (United Kingdom), etc. The searched companies are all company websites of corresponding countries.

Advanced search settings
In the area option of advanced search, you can choose the country or region to search. In other words, we can set the geographic location of the target market to pick out web pages from the target area from the search results. For example, the region selects India, and then enter keywords to search, the results are all from the Indian website.

Since the above method is feasible, then we can also rule out by the language of the web page. Similarly, in the advanced search, there is also a language option to set the language range of the searched web pages. For example, our target market is the Russian market, then we can set the language for searching web pages to be Russian. It can be found that most of the web pages from the search results are in this language. Therefore, this method finds out the website of the country corresponding to the language you set. Of course, it cannot be ruled out that some domestic export companies will make multilingual website pages when they do English websites.

Keywords + feature words
When we enter the search criteria, we can add a country, continent, city name after the keyword, so that we can limit the search to a certain country or region. Such as United States, Asia, etc.

Also, because we want to exclude domestic peer companies, words with obvious characteristics like china, Co., Ltd can be directly excluded. Another example is some products with a high degree of industrial concentration. For example, domestic companies making LED products will generally think of Shenzhen companies. In search, we can exclude the words like Shenzhen, which can filter the peers to some extent.

Landline area code
When searching for companies in a certain country, you can use the contact information reserved on the website to reverse the search. For example, some company's website contact information column will reserve the corresponding landline phone number, where the area code corresponding to different countries and cities is different. So we can use this to add the landline area code when searching for keywords. For example, to search with the UK landline code +44, enter "Tel: +44".



You can see that the domain name of the website in the search results ends with the suffix uk. In fact, this is equivalent to a limited condition to help us narrow the search scope, to narrow the search for the company website of the British customers who do led lights.

Enter keyword language
Since the language used on the website pages can help us screen out companies from domestic peers. In the same way, the language we use when entering keywords can also help us exclude domestic counterparts. For example, if you enter keywords in German, most of the search results are German websites. In other words, entering search keywords in small languages ​​can largely exclude domestic peer companies.