Farm Price Sdn Bhd
Business Opportunity Assessment Report

Company Snapshot

Farm Price Sdn Bhd is a Malaysia-based subsidiary of TLC Consolidation Sdn. Bhd. and part of the ACE Market–listed Farm Price Holdings Berhad (0304.KL), incorporated in 2023 and headquartered in Kulai, Johor. It operates as a wholesale distributor and value-added processor of fresh vegetables — including whole, pre-packed, fresh-cut, peeled, and cold-chain–handled produce — serving domestic and regional F&B supply chains. Its trade data reveals strong operational continuity, with consistent monthly transaction volumes averaging 138,000+ units since 2024 and a marked acceleration in activity since late 2025, aligning with its publicly stated high-growth expansion phase.

Company Profile Information

• Company Name: Farm Price Sdn Bhd
• Data Source: Customs transaction records + verified corporate disclosures (Yahoo Finance, official website, Facebook, The Edge, The Star)
• Country of Registration: Malaysia
• Registered Address: Lot 55358, Jalan Seelong Jaya 15, 81400 Senai, Johor, Malaysia
• Core Products: Fresh vegetables (e.g., onions, potatoes, carrots, cabbage, lettuce, garlic, ginger, chilies, lemons), processed fresh-cut produce, halal-certified value-added vegetable products
• Company Type: Distributor

Trade Trend Analysis

Data interpretation reveals extreme temporal concentration: over 94% of all recorded transactions occurred in the last 12 months (May 2025–April 2026), with volume surging from ~70k units/month in early 2024 to a stable 160k–200k range since mid-2025 — indicating rapid scale-up coinciding with its public growth narrative and ASEAN Records recognition for integrated cold-chain logistics. Transaction frequency also rose sharply, from <50 per month in 2023–2024 to >100 per month consistently since Q4 2025. This trend signals robust operational scaling but carries dependency risk on short-term demand stability and supplier continuity.

Trade Partner Analysis

Data interpretation shows overwhelming dominance by a single partner: Công Ty TNHH Dr Fresh (Vietnam) accounts for 98.89% of all transaction counts (1,964/1,986), making it functionally the sole active counterparty in the dataset. All other partners — four Bangladesh-based firms and two India-based entities — collectively represent just 1.11% of activity and are either newly onboarded (2026) or inactive since 2023. This reflects an extremely concentrated, low-diversification procurement structure anchored entirely in Vietnam. Such hyper-concentration implies acute vulnerability to bilateral trade disruptions, regulatory changes, or supplier capacity constraints in Vietnam.

HS Code Analysis

Data interpretation highlights sharp product focus: HS 07096010 (onions, shallots, garlic — fresh) alone represents 35.48% of all transactions, followed by 07069000 (carrots, turnips, radishes) at 13.65%, and 07142090 (potatoes) at 9.91%. These three codes constitute nearly 60% of total activity. The remaining 17 HS codes — covering lemons, cabbage, lettuce, ginger, chilies, etc. — each contribute <5%, confirming a core strategy built around high-volume, staple root and bulb vegetables. Notably, all top 10 HS codes remain actively traded as of April 2026. This reinforces a scalable, logistics-optimized portfolio centered on shelf-stable, high-turnover produce — yet exposes margin pressure from commodity price volatility.

Trade Region Analysis

Data interpretation confirms near-total geographic reliance on Vietnam (99.06% of transaction count), with only marginal, recent forays into Bangladesh (0.84%) and no active trade with India since late 2023. The Vietnam dominance is fully aligned with its top trading partner (Dr Fresh) and top HS codes — forming a tightly coupled Vietnam-sourced, Malaysia-distributed fresh vegetable corridor. Bangladesh’s emergence in 2026 appears experimental, with just 18 transactions across three firms. This regional mono-dependence amplifies exposure to cross-border phytosanitary compliance, customs delays, and currency fluctuations between MYR and VND.

Export Port Analysis

Data interpretation reveals tight logistical anchoring: Chattogram Port (Bangladesh) handles 68.42% of shipments, while Dhaka accounts for another 26.32% — together representing 94.74% of port-level activity. This strongly suggests that Farm Price’s Vietnam-sourced goods are routed through Bangladesh for transshipment or regional redistribution, likely leveraging Bangladesh’s lower handling costs or duty advantages for ASEAN-bound cargo. Chennai’s single appearance in 2023 confirms this is not a historical route. This Bangladesh-centric port strategy introduces third-party logistics complexity and regulatory oversight layers beyond direct Malaysia–Vietnam trade.

Contact Information

• Official Website: https://www.farmprice.com.my
• Facebook: https://www.facebook.com/farmpricesdnbhd.bhd
• WhatsApp (Inquiries): +6012-7345857
• Address: Lot 55358, Jalan Seelong Jaya 15, 81400 Senai, Johor, Malaysia
• Email: Not publicly disclosed
• Phone: +6012-7345857 (Rozanne)

Company Trade Summary

• Vietnam is the absolute core of Farm Price’s supply chain — both geographically and commercially — accounting for >99% of trade volume and hosting its sole dominant partner.
• Its product portfolio is highly concentrated in high-volume, non-perishable staples: onions, carrots, and potatoes alone drive ~60% of all transactions.
• Recent expansion into Bangladesh (2026) signals strategic diversification intent — but remains statistically negligible (<1%) versus Vietnam.
• All top-10 HS codes are actively traded as of April 2026, confirming operational consistency and category maturity.
• Port usage (Chattogram/Dhaka) indicates reliance on Bangladesh as a logistics hub — adding complexity but potentially enabling regional distribution cost optimization.