CôNg Ty Tnhh Sunrise Technologies ViệT Nam
Business Opportunity Assessment Report

Company Snapshot

Sunrise Technology (Viet Nam) Company Limited is a Vietnamese industrial automation system integrator headquartered in Van Trung Industrial Park, Bac Giang Province. It operates as a local subsidiary of Taiwan-based Sunrise Technology CO., LTD., specializing in R&D, design, and turnkey solutions for electronic control systems—particularly for fitness equipment—under ODM/OEM models. The company functions primarily as a manufacturer (OEM) with strong supply chain integration, evidenced by its deep, sustained procurement relationships with Chinese suppliers and domestic Vietnamese vendors. A notable structural shift occurred in early 2025: transaction volume surged 235% MoM from December 2024 to January 2025 (3.62M → 12.12M units), signaling accelerated production ramp-up or new program launch.

Company Attribute Information

• Company Name: Công ty TNHH Sunrise Technology (Việt Nam)
• Data Source: TradeAtlas, EMIS, Volza, Tendata, Masothue.com, dientudongstc.com
• Country of Registration: Vietnam
• Registered Address: Part of Lot CN-09, Van Trung Industrial Park, Van Trung Ward, Viet Yen District, Bac Giang Province, Vietnam
• Core Products: Industrial automation control systems, plastic components for fitness equipment, packaging materials, metal stampings & fabricated parts
• Company Type: Manufacturer (OEM)

Trade Trend Analysis

Data解读: Transaction volume exhibits strong growth momentum — average monthly volume rose from 4.7M units in 2024 to 7.3M units in 2025–2026 (a 55% YoY increase), with peak activity concentrated in Q1 2026 (Jan–Mar averaging 9.2M units/month). This surge aligns with the company’s reported expansion in automation system integration capacity and OEM fitness equipment production scale. The volatility (e.g., 4.4M in Feb 2025 vs. 12.1M in Jan 2025) suggests project-based demand cycles rather than steady-state manufacturing. Risk perspective: Heavy reliance on quarterly project deliveries increases exposure to supply chain delays and customer order cancellations.

Trade Partner Analysis

Data解读: The supplier base is highly concentrated — the top two partners (Ningbo Sunrise ELC Technologies Co., Ltd. and Shanghai Regis World Trading Co., Ltd.) account for 39.9% of all transactions, both based in China and consistently active since at least 2024. Domestic Vietnamese suppliers dominate the long tail (14 of top 20), indicating strong local vendor development and likely assembly/integration operations in Bac Giang. Notably, 5 new Vietnamese suppliers entered in 2026 (e.g., Compal Vietnam, Wanxiang Vietnam), suggesting vertical integration or new product line expansion. Risk perspective: Over-dependence on Ningbo Sunrise (25.85% share) creates single-point vulnerability in component sourcing.

HS Code Analysis

Data解读: HS codes cluster tightly around plastic components (39269099, 39239090, 39074000), packaging (48081000), steel/aluminum semi-finished goods (72121019, 76061190, 73269099), and electromechanical parts (84425000, 85369099). This confirms Sunrise Vietnam’s role as an assembler and systems integrator—not a raw material producer—relying on imported engineered plastics and metals to build control modules and fitness equipment subassemblies. The emergence of 82081000 (cutting tools) and 84661090 (machine tool parts) in 2026 signals possible in-house machining capability upgrade. Risk perspective: High import dependency on plastic resins (HS 39074000) exposes margins to petrochemical price volatility and EU/US sustainability regulations (e.g., PP/EVA restrictions).

Trade Region Analysis

Data解读: Vietnam and China jointly constitute 96.4% of procurement volume — reflecting a classic ASEAN+China hybrid supply chain: core components (electronics, resins, precision parts) sourced from China; labor-intensive subassemblies, packaging, and logistics support sourced domestically. The recent appearance of Belize (67 transactions), France (20), USA (11), and Hong Kong (22) — all in 2026 — points to nascent diversification into niche high-value inputs (e.g., specialty adhesives, sensors, or regulatory-compliant packaging) or indirect procurement via third-country distributors. Risk perspective: Sudden expansion into non-traditional regions may strain customs compliance capacity and increase duty misclassification risk.

Export Port Analysis

No export port data available — module omitted.

Contact Information

• Official Website: https://www.sunrise-vietnam.com.vn (unverified; redirects to generic Vietnamese domain), https://dientudongstc.com (confirmed operational, Vietnamese-language site)
• Legal Address: Part of Lot CN-09, Van Trung Industrial Park, Van Trung Ward, Viet Yen District, Bac Giang Province, Vietnam
• Tax Code: 2400874207 (Bac Giang registration)
• LinkedIn: Not publicly listed (no verified profile found)
• Facebook: Not identified (no official page located)
• Email / Phone: Not disclosed in public sources

Company Trade Summary

• Core identity confirmed as an OEM manufacturer focused on industrial automation and fitness equipment control systems — not a distributor or retailer.
• Strong dual-sourcing strategy: ~38% of inputs from China (high-tech components), ~58% from Vietnam (assembly, packaging, finishing).
• HS code concentration reveals low vertical integration — heavy reliance on imported plastic, metal, and electro-mechanical subcomponents.
• Rapid transaction growth (55% YoY) and new supplier onboarding signal active capacity expansion and new customer wins.
• Emerging procurement from Belize, France, and USA suggests strategic move toward specialized inputs — possibly for EU/US market compliance or premium product lines.