The demand for orders in the Russian market is strong, so how can we develop customers in the Russian market?

Despite facing international challenges, the Russian market is gradually showing new growth momentum and potential amidst global changes and upgrades in its domestic economic structure. This provides new opportunities for export companies. This article introduces several new methods for developing Russian clients, aiming to inspire our community in market expansion.
 
Yandex
Website: www.yandex.com  
 
Yandex is Russia’s leading search engine giant. Its services are not limited to search but also extend to maps, email, images, video, and more. Using Yandex is similar to using Google, but it’s crucial to conduct searches in Russian to ensure successful information retrieval.
 
If you’re looking for brand building or market promotion, Yandex advertising is an indispensable tool. Through Yandex ads, companies can precisely target their audience and advertise to specific groups, effectively covering the market and boosting brand exposure. This form of targeted marketing allows companies to achieve higher market penetration at a lower cost.



VK
Website: https://vk.com  
 
VK is the most popular social media platform in Russia, with tens of millions of users, especially favored by younger people. Surveys on social media usage show that 80%-90% of users are between the ages of 15-34. This age group typically shows high interest in fashion, music, entertainment, and social networking.
 
Companies can leverage VK’s social networking advantage to target their audience precisely and tap into potential customers. Furthermore, the social interaction features on VK allow companies to communicate and receive feedback directly from users, enhancing brand loyalty and customer relationships.
 
VK registration is relatively simple and does not require VPN use. Users can register using a domestic phone number, making it very suitable for companies looking to expand into this market.


 
Customs Data
Website: www.52wmb.com  
 
Russia provides open access to customs data, allowing companies to obtain information on importers and exporters, including business names, contact details, transaction unit prices, total prices, weights, and quantities. This is an efficient and direct way to develop clients.
 
Analyzing customs data can help companies find potential clients and gain insights into overall trade trends, understanding seasonal demand for target products in the Russian market. This data-driven approach allows companies to adjust their marketing strategies in response to market changes, thereby gaining a competitive advantage.



Agroserver
Website: https://agroserver.ru  
 
Agroserver is a local platform focused on procurement, covering multiple sectors such as machinery, packaging, industrial equipment, chemicals, and agricultural products. Users can search by industry category or directly by product name. The site provides relatively comprehensive client information, including company name, website, and phone number, making it easier for companies to find suitable partners.
 
In addition, Agroserver gathers a wealth of industry-related market information, helping companies better understand market dynamics and customer needs, supporting the development of future sales strategies.



YP
Website: www.yp.ru  
 
Yp is a service-oriented website that aggregates information on around 270,000 companies. Users can select different product categories to view various service information. The platform not only provides addresses and phone numbers but also customer reviews and map locations, helping companies gain a comprehensive understanding of the credibility and market position of potential partners.



Bazarf
Website: http://bazarf.ru  
 
Bazarf is a business directory site covering manufacturers and purchasers. While users may need to spend time filtering information, thorough searches often lead to unexpected partnership opportunities. This website also supports category-based searching, and the available company information includes websites, phone numbers, addresses, and email addresses, making client development more convenient.