The customer replied "there is no demand for the time being". how should foreign traders follow up?

2023-05-12|134 views|Development skills

Writing emails and following up with customers is the daily work of foreign traders, and it is also a science. It is not easy to stand out among suppliers with many customers.

Clients' reasons for rejecting uninteresting quotations were also surprisingly consistent. For example: "There is no demand for the time being, the price is too high, or even no reply." How do we follow up with these customers? Let's take a look in this issue.
When customers say "there is no demand for the time being", many foreign traders will give up follow-up, or don't know how to follow up in the next step.
Experienced foreign traders will guide customers to tell the reason through some simple questions and answers, such as: "What's holding you back?; How can I help you get the resources you need to sell this to the decision maker?"
If it is determined that the customer is not interested in our products, we can take the initiative to ask the customer if there is any product they are interested in or if there is anything else that needs help. Of course, the premise of everything is that the customer is willing to communicate with us.
It doesn’t matter if customers don’t want to communicate with us. We can send follow-up emails to customers when there are new products or promotions. The purpose of this email is not to get orders, but to let customers remember us for Lay the foundation for future cooperation.
In addition to encountering customers who have no demand, foreign traders often encounter situations where customers think that the quotation is too high.
Although we have some room for bargaining when quoting, there will always be a limit to making an offer. What's more, if the price is lowered once, it will be lowered for the second time and the third time. If the price is lowered too easy, it will arouse the vigilance of customers and lose customers.

"The price is too high" may just be a mantra from customers. To know whether it is really a mantra, we have to check ourselves, for example: whether the quotation is correct, whether the quotation method or quotation strategy is industry-specific, whether the quoted price has an advantage among competitors, etc.
A suitable quotation should have the following characteristics:

1. The quotation should not be an integer as far as possible, so that customers can get a close sense of the product quotation from the perspective, such as 11.5 yuan/piece, but it should not be too fragmented, such as 11.536 yuan/piece.

2. To reserve room for bargaining, it is generally recommended to be between 15% and 20%.

3. Appropriate prices must have sufficient conditions to make customers understand.
In addition to reasonable pricing, we also need to let customers see the value of our products, specifically in the following aspects:

1. Indicate the material used in the product and widen the gap with the competitors

2. Indicate the production process and emphasize the workmanship of the product

3. Indicate after-sales service, so that customers can worry-free after-sales
Products are just a means for us to attract customers, and our service and after-sales are also an important part of it. When my comprehensive value goes up, even if the price is higher, customers will choose us.
For customers who will lose if we don't lower the price, we can lower the price moderately. But we have to find a good reason. Because too easy a price cut will make it easy for customers to see through our cards, and thus be "handled" by customers.
For customers who "have read the message but don't reply", many foreign traders will have a headache and don't know what to do. Some impatient foreign traders will choose to call customers, which is actually not advisable. If the customer doesn't reply, it doesn't necessarily mean that they don't need the product, maybe they are resting. It may also be that "the customer already has a stable supplier, the customer contacted is not the key person in charge, and the price quoted is too high and directly persuaded to quit, etc."
Therefore, when a customer does not reply to you, be sure to find out why, and then act on a different situation. There are many reasons for customers not replying to emails, and the right medicine is the best medicine.

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